Runners will once again be racing their way past world-famous landmarks in Westminster, the heart of central London, as The Vitality British 10k returns to the capital on Sunday 10th July.

15,000 runners took part in 2015 clocking up over 150m kilometres between them and this year, race organisers are expecting it to be more popular than ever before.

Jamie Warren, Head of Marketing from new race organisers, said: “We are delighted that the 16th Vitality British 10k is returning to the capital – our participants tell us it’s the perfect race with a landmark packed, central London route and an ideal summer date. We can’t wait to let everyone know what we’ve got planned to make the race day even more exciting for both the runners and city spectators alike – watch this space!”

Starting on Piccadilly outside The Cavalry & Guards Club on Hyde Park corner, runners will make their way past huge crowds and London landmarks including the London Eye, Big Ben and the Houses of Parliament. The route proves hugely popular with both new and seasoned runners, attracted by the chance to run one of the most unique routes in the world and be spurred on by tens of thousands of spectators lining the route from start to finish.

The iconic route will see runners head along Piccadilly towards Piccadilly Circus, taking in Regent Street, Pall Mall and St James Palace. It’s then a right turn towards Trafalgar Square, before taking a left into Charing Cross Road. The route then drops down to the Embankment, before turning left towards the City. Following the Embankment, runners will take a left into Temple Place, where they’ll follow the length of Temple Place before making a wide turn back onto the Embankment westbound, soaking up the atmosphere for almost 2km before turning left onto Westminster Bridge.

Here runners will u-turn in front of the South Bank Lion Statue and towards the spectacular backdrop of Big Ben and the Houses of Parliament, take a loop of Parliament Square and then head towards the finish straight ready to cross the finish line on Whitehall.

Cllr Robert Davis, Westminster City Council cabinet member for the built environment, said: “I am delighted that Westminster will once again be welcoming more than 15,000 runners to the heart of London. We work incredibly hard to maintain the City of Westminster’s beautiful heritage so that it can continue to inspire as it has done for hundreds of years. There really is no more scenic route in London and I am sure that our iconic landmarks will serve as the perfect motivation to those taking part.”

For 2016, all runners will receive a free finishers technical t-shirt from race partner, Brooks, a medal and the opportunity for a post-race massage on race day. It's the perfect summer 10k and this year is set to be spectacular so don't miss out and join us at www.thebritish10klondon.co.uk where entries are now open. 

Nick Read, Commercial Director of Vitality, the title sponsor of the Vitality Run Series said: "We are delighted to announce the return of the Vitality British 10k London Run in July 2016 for Year Three of the Vitality Run Series. We’re really looking forward to seeing the runners take part on the new and exciting course."

The Vitality British 10k London Run is proud to be supported by a number of partners and charities, every year our runners consistently raise millions of pounds for hundreds of good causes. Our Official National Charity Partners include Epilepsy and Laureus Sport for Good Foundation, official charity partner of the Vitality Run Series. 

Jo Finnerty from official charity partner Epilepsy said: “This is such an exciting opportunity, and in our 25th anniversary year too! What a fantastic event to raise awareness for epilepsy and increase the research we’re able to fund. I’m really looking forward to supporting Team ERUK throughout this 10k and we’re so grateful to everyone who signs up!”

Patrick Ewe of Laureus said: “We’re all excited about the 2016 Vitality British 10k London Run. Our runners loved the central London location last year and all the sites they took in. We have lots of runners coming back once again this year and bringing their friends to raise money and help change young lives in London. Team Sport for Good can’t wait to get on course both running and cheering.”

To find out more about the British 10k and sign up for the event please visit: www.thebritish10klondon.co.uk

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